Press Releases - T-MOBILE PUTS FRIENDSHIP FIRST

T-MOBILE PUTS FRIENDSHIP FIRST

‘Community price plan’: MyFaves offers unlimited cross-network contact

 Key features of T-Mobile’s MyFaves tariff:

• Unlimited calls, SMS and MMS to your ‘top five’ on any UK mobile network, any time
• Unique personalised user interface for ease of use
• The 1^st UK operator to offer free and unlimited cross-network calling

 

 

London, UK – 26^th October 2007: On 1^st November, T-Mobile will be putting friendship first by launching MyFaves, the UK’s first ‘community’ price plan and the only one to offer unlimited calls to other networks. A monthly payment gives anyone who signs up for its new MyFaves plan unlimited calls, texts and picture messages to the five key people that matter most.

 

T-Mobile research¹ reveals that the average Brit has around 60% of their mobile phone contact with a vital ‘inner circle’ of five people. So MyFaves offers unlimited contact with them all for a flat monthly fee, any time, regardless of their network.

 

This new breed of price plan comes with a revolutionary user interface that promises a closer connection to your ‘top five’. It displays these inner circle contacts as icons or photographs on the screen of your phone – and it takes just one click to communicate with one of them, either by phone call, text or MMS. And the really clever thing is that the interface gives you control over who is in – or out – of your inner circle. So if you have a new best friend or part ways with a lover, you can simply swap them in or out of your MyFaves.

 

Vanessa Potts, head of Post-Pay at T-Mobile, said: “MyFaves will totally shake up the market. It’s a new breed of price plan that lets you keep a constant connection to your ‘inner circle’ of close friends and family. The great thing is that all the handset manufacturers including Samsung, Sony Ericsson and Nokia are building it into their phones, so consumers have an excellent choice of market-leading handsets to choose from. It’s causing as much excitement as web’n’walk, our revolutionary internet service.”

 

Similar to the market-leading Flext tariff, MyFaves has a selection of call packages to choose from to suit a range of customers: MyFaves 25, 35 and 40. Alongside the unlimited contact with your top five, packages also include allowance for calls and texts: MyFaves 25 offers an allowance of 25 minutes and 50 texts, MyFaves 35 offers 100 minutes and 200 texts and MyFaves 45 offers 200 minutes and 400 texts.

 

The MyFaves tariff will be available to purchase from 1^st November at T-Mobile stores and online at www.t-mobile.co.uk. The specially designed devices come free when a new customer purchases the MyFaves tariff.

 

 

T-Mobile internal analysis of company own data: circa 60% of all minutes (59% is the actual figure) Europe-wide are on calls made to just five numbers or less.  This ranges from 65% of minutes in T-Mobile Austria to 53% of minutes in T-Mobile UK.  In T-Mobile UK as a percentage of calls, these 53% of minutes represent 43% of calls, as people talk longer to their most called numbers.

 

T-Mobile Press Line       +44 (0) 7107 150 150

Brands2Life                     +44 (0) 207 592 1200

 

T-Mobile is one of the world’s largest mobile operators with more than 112 million customers worldwide and in the UK it is the network of choice for approaching 17 million customers, making it one of the largest networks.

 

T-Mobile has a range of innovative products and services such as Flext, a unique tariff with flexible pricing; U-Fix, a tariff that combines pay-as-you-go and a monthly contract and web'n'walk, which enables customers to surf websites on the move. T-Mobile's network coverage is among the best in the UK (over 99% of the UK population) with one of the lowest dropped call rates. It offers the largest worldwide Wi-Fi network, with over 1,000 HotSpots in business-friendly locations in the UK and 21,000 worldwide, and offers the fastest 3G network across the UK with speeds of up to 1.8mb per second.

 

For more information about T-Mobile UK, please visit www.t-mobile.co.uk