 |
 |
 |
 |
 |
 |
 |
 |
 |
Press Releases - SAATCHI & SAATCHI LAUNCHES T-MOBILE MYFAVES CAMPAIGN
SAATCHI & SAATCHI LAUNCHES T-MOBILE MYFAVES CAMPAIGN On Thursday 1 November Saatchi & Saatchi launches a new campaign for T-Mobile to promote the launch of its exciting new price plan, MyFaves. It is the first and only price plan of its kind built around people and not minutes or text messages. T-Mobile customers on MyFaves can call, text or picture message the five people who matter the most for free, no matter what network they are on. The five people they choose are represented on a unique interface on their mobile phones by pictures or icons so it’s even easier for T-Mobile customers to connect with them with just one click. The multi-platform campaign spans television, cinema, outdoor, online and in-store. The television ad opens with a close-up of a man strolling through a park on a sunny day. He spots his girlfriend who is enjoying the sunshine, she jumps up to meet him, and they fall together to form a “human ball of friends”. As they continue to roll through the park, our hero sees a friend and asks him to join in and the three of them roll in formation towards a cityscape where two more friends join in. We end with our hero surrounded by the faces of the friends he has picked up in the ball. The “human ball of friends” theme is continued in the print and in-store campaign which focuses on T-Mobile customers’ five favourite people. The print ads will appear on poster sites across the UK and in the press. T-Mobile customers can also visit www.t-mobile.co.uk/myfaves, a microsite developed by Saatchi & Saatchi Interactive. The site features an innovative navigation system, using the human ball from the TV and print work alongside a product emulator and a film showing how the TV ad was made. The website includes two games. The first is designed to help players identify their five MyFaves people; the second is an arcade-style game, where the player searches a city for their lost MyFaves. Kate Stanners, executive creative director of Saatchi & Saatchi said: “The creative is all about being connected to the people closest to you. The MyFaves experience is truly embodied and brought to life in an inspiring way across a whole host of different media.” Phil Chapman, marketing director at T-Mobile said: “MyFaves is a new T-Mobile service that puts people first. It makes it easier for people to stay connected to the five people closest to them on any mobile network or landline and we wanted to communicate this to a massive audience.” The ad was created by the Saatchi & Saatchi team Brian Connolly and Paul Domenet and directed by Mike Maguire at the Independent. The campaign will launch in the UK, Germany, Austria and Croatia. - ENDS – Notes to editors 1. Saatchi & Saatchi worldwide has 153 offices in 83 countries and 7,000 employees and is owned by Publicis Groupe. Saatchi & Saatchi is known for its strength at understanding the emotional connections between consumers and products. This approach comes to life through Lovemarks, the methodology developed to deliver “loyalty beyond reason” for Saatchi & Saatchi clients. 2. T-Mobile is one of the world’s largest mobile operators with more than 112 million customers worldwide and in the UK it is the network of choice for approaching 17 million customers, making it one of the largest networks. 3. T-Mobile has a range of innovative products and services such as Flext, a unique tariff with flexible pricing; U-Fix, a tariff that combines pay-as-you-go and a monthly contract and web'n'walk, which enables customers to surf websites on the move. T-Mobile's network coverage is among the best in the UK (over 99% of the UK population) with one of the lowest dropped call rates. It offers the largest worldwide Wi-Fi network, with over 1,000 HotSpots in business-friendly locations in the UK and 21,000 worldwide, and offers the fastest 3G network across the UK with speeds of up to 1.8mb per second. For more information about T-Mobile UK please visit www.t-mobile.co.uk Media enquiries [ Back ] |
|
 |
| © 2007 T-Mobile UK |
